Founded by husband-and-wife duo Shivi and Ruchit Dugar — Shivi a textile design school graduate, Ruchit a former lawyer — Tonoto was built on a single conviction: that Indian craft belongs in modern celebrations. Their designer Rakhis, created for the Indian festival of sibling bonds, are entirely original — conceived in-house and handcrafted by a team of over 100 skilled artisans, many of them homemakers, using intricate embroidery, delicate embellishments and premium materials. With over 380 designs spanning Brother Rakhis, Lumba Rakhis for bhabhis, Sister Rakhis, Kids Rakhis, Pet Rakhis and even Meme Rakhis, Tonoto has reimagined what a Rakhi can be. With over 100,000 happy customers and worldwide shipping, Tonoto is the trusted name for Indian families looking to mark Raksha Bandhan with something genuinely handmade and meaningful.